Understanding and successfully integrating into Turkish business culture is essential to achieving success and increasing profitability in today’s dynamic business climate.
Turkey is a country known for its diverse history, thriving culture, and advantageous geographical location; as a result, the country offers greater prospects for trade and commerce. A new business can find the Turkish market both exciting and challenging. Understanding and successfully integrating into Turkish business culture is essential to achieving success and increasing profitability in today’s dynamic business climate. In this article, we will take a look at some of the most important tips that can help new business owners navigate the complex business culture of Turkey and develop profitable partnerships with local customers and suppliers. Embrace the Importance of Relationships: In the Turkish tradition of doing business, it is essential to have strong interpersonal connections, referred to as “givens.” Turkish business people want to collaborate with people they know and trust. As a budding entrepreneur, spend some of your time networking, going to professional events, and doing both. When trying to get to know potential business partners or clients, it is important to be patient and honest in your approach, as it is common practice to discuss business concerns before establishing a relationship and trust.
Respect for Hierarchy and Formality: Another aspect of Turkish culture is its respect for formality and hierarchies, which is consistent with the culture’s general emphasis on hierarchy. This is echoed in the corporate sector, where prestigious jobs and titles are given to individuals. If you know potential business partners or clients, you should address them appropriately (Mr., Mrs. or by their academic title), unless they explicitly advise you to use their first names. It is possible to develop professional connections and make a positive impression by showing appropriate distinctions within the organization’s hierarchical structure.
Master the Art of Negotiation: Discussions are a common part of doing business in Turkey. Be prepared for lengthy negotiations, as Turks are known to negotiate to achieve a deal that benefits both parties. Remain calm and respect your chosen negotiation strategy, and do not resort to force. By being patient and flexible during negotiations, you can show that you are committed to successfully fostering productive collaboration and reaching an agreement.
Learn Basic Turkish Phrases: While Turkish is often used in urban and corporate settings, learning a few simple phrases of the language will help you make connections and break the ice. Even if it’s just saying “hello” or “thank you” in their own language, locals appreciate when foreigners make an effort to join in on their activities.
Understand Turkish Social Etiquette: Turkish culture places great importance on being kind and generous. It is customary to accept invitations for tea, coffee, or food, and it is considered polite to decline when such an offer is made. You should also always remember to take off your shoes before visiting a traditional institution or someone else’s home. Following these Turkish customs shows that you value the country’s culture and traditions.
Appreciate the Role of Family and Religion: Families play an important role in Turkish culture, and many businesses are either owned or controlled by family members. By first understanding the characteristics of family businesses and then respecting family ties, you can strengthen your business partnerships. If you are familiar with how Islam influences Turkish culture, you will be better equipped to manage conversations about religious practices and festivals.
Comply with Legal and Bureaucratic Requirements: Make sure you comply with administrative and regulatory requirements. There are a number of legal and administrative processes that need to be completed to establish a company in Turkey. Learn about the laws, tax laws, and regulations that govern the company. A local company or legal professional can assist with this process and ensure that it complies with all applicable laws. Thriving in Turkish Business CultureNew business owners can achieve success in the Turkish market; however, doing so successfully requires being aware of and sensitive to the local business culture. In the competitive Turkish economy, it is important to value relationships, respect authority, be skilled at negotiating, and be able to adapt to changing conditions.
To be successful, you must have social traditions. In Turkey, a developed and multicultural country, you can create the foundation for long-term business partnerships by fully immersing yourself in Turkish culture and showing genuine interest in the requirements and principles that your business partners value.
Where to Start?
Kickstart your business in Turkey by mastering local business culture with our Turkish Business Culture Adaptation Guide and Business Starter Package. This comprehensive package offers essential tips for new entrepreneurs to help you understand Turkish business practices, build strong relationships, and navigate local expectations. With the right knowledge and support, you’ll be well-equipped to establish a successful business in Turkey. Plus, you’ll receive a free consultation to ensure you’re making the right moves from the start.
